I’m at the IAMCR conference in Mexico City. There are quite a few papers focusing on mobile media use on the programme, and I’m trying to attend them where possible. If I have time and battery power I’ll post a few reports here in the next few days.
Aiko Mukaida from NTT DOCOMO’s Mobile Society Research Institute talked about a large global comparative study of children (9-18 years old) and their parents’ perceptions of mobile phone use. Over 6000 participants from around the world were surveyed.
I must admit that I was disappointed that the study didn’t use data from any African countries. Aiko explained that apparently DOCOMO approached had approached the South African mobile networks to sponsor research into South African children and parents, but they were not interested in participating. What a pity.
The study draws on research from Korea, China, India and Mexico. The data shows how children in different countries start using phones at different ages and adopt them at different rates. In Japan and Korea, for example, children start using phones at young ages (with Korean children starting earliest of all). In these countries, about 90% of twelve-year olds have mobile phones. In Japan children tend to adopt phones at particular points in their schooling careers – when they change schools and start having to rely on public transport. In India, the children in the sample mostly started using phones at about 14. In Korea, parents seem to be discouraging teens’ phone use in the final years of schooling, probably because of the tough school-leaving examination in that country.
Aiko focused on identifying correlations between parental concerns about mobile phone use. Most parents have concerns about their children’s mobile phone use (60% of the survey). There were also some interesting global differences which probably relate to the key social, cultural and economic differences between children and parents around the world.
Parental concerns related primarily to worries about children using the phone for too long, spending too much money, and (in contexts where mobile Internet use is growing) concern that children might be accessing inappropriate information, or communicating with strangers. I wondered why the potential health risks from radiation posed by children’s mobile phone use did not feature in the study, but Aiko explained that apparently, other than in Europe, parents have low levels of awareness of this as a risk to their children.
Aiko expected to find that parents’ concerns increased the more their children reported using mobile phones, and the more children were dependent on their phones. While this did seem to be happening in Japan, it didn’t turn out to be the case everywhere. The actual use of mobile phones or children’s dependency on them didn’t consistently correlate with parental concern in all the countries that were studied.
In India, for example, where children used text messages primarily to communicate with their parents, high levels of messaging were not a source of concern, perhaps because this was likely to reflect a strong relationship with the parent.
The study was commissioned to investigate children’s use of mobile phones, and so does not use random sampling – for example in Mexico, the study focused on selected regions which have mobile phone coverage, while in India a socio-economic index was used to identify children who are likely to have a mobile phone. The Korean and Japanese data is apparently more of a random sample, and so the 90% of twelve year olds with phones is probably pretty close to the actual figures. Apparently most have contracts, and mobile email is very popular because it allows them to exchange images – so they’re using it in similar ways to an MMS.