Dramatic uptake of mobile internet in SA – latest stats

Fascinating mobile stats from +Arthur Goldstuck and World Wide Worx reflect dramatic increases in extent and intensity of mobile internet use in South African cities and towns (in an URBAN >16 sample) with data spend increasing by half to 12% of airtime budget.

According to their findings, 41% are browsing the web now, Facebook use has almost doubled to 38%, instant messaging app for smartphones Watsapp is now used by 25%, Blackberry grew fourfold to 18%.

Now that the internet adoption curve for South Africa is well into the early majority stage things should get very interesting indeed.

Read the article on Times Live

 

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