TweetHere is some very apt criticism of the notion of a “target audience”, particularly in relation to online media. The passive connotations of the idea of “audiences” as receivers are criticised, as is the notion of a reader as “target”. An alternative phrase, “communities of interest”, is suggested. Again this is from Amy Gahran. Still, [...]

TweetI’ve been fascinated by the idea of the “long tail” and online media for about a year now. The long tail is a distribution graph. For example, you might graph the number of blog readers for each blog, and arrange them in descending order of popularity – you’d find that a small number of blogs [...]